Privacy Policy
Ferren Ltd
Trading as Ferren Bathrooms
Website: www.ferrenbathrooms.co.uk
Email: info@ferren.co.uk
Effective date: [Insert date]
This Privacy Policy explains how Ferren Ltd collects, uses, stores and shares personal information when you visit our website, contact us, purchase our bathroom design services, take part in a consultation, or use our contractor match service.
Ferren Ltd is the data controller for the personal information described in this Privacy Policy. This means we decide how and why your personal information is used.
1. Personal information we collect
We may collect and use the following types of personal information:
1.1 Contact details
Your name, email address, telephone number, postal address and any other contact information you provide to us.
1.2 Project information
Information about your bathroom, property, design brief, style preferences, budget, timescales, measurements, plans, photographs, videos, drawings, technical details, existing fittings, property access information and any other information you provide in connection with your project.
1.3 Order and payment information
Details of the services you purchase from us, invoices, payment status, billing information and transaction records. We do not usually store full card details ourselves. Card payments are normally processed by third-party payment providers.
1.4 Communication information
Records of emails, messages, calls, consultation notes, design feedback, questionnaire responses and other communications between you and us.
1.5 Contractor match information
Where you ask us to introduce you to an independent installer or contractor, we may collect and share relevant project and contact information needed to make that introduction.
1.6 Website and technical information
When you use our website, we may collect information such as your IP address, browser type, device information, pages visited, time spent on the website, referral source and cookie information.
1.7 Marketing preferences
Your preferences for receiving updates, newsletters, offers or other marketing communications from us.
2. How we collect personal information
We collect personal information when you:
visit or use our website;
complete an enquiry form;
book a consultation;
purchase a design service;
communicate with us by email, telephone, social media or other channels;
send us photographs, plans, measurements or project information;
ask us to introduce you to an installer or contractor;
subscribe to our mailing list or marketing updates;
interact with our online adverts or social media pages.
We may also receive limited personal information from third parties, such as payment providers, website analytics providers, booking platforms, suppliers, contractors, professional advisers or other service providers.
3. How we use your personal information
We use your personal information for the following purposes:
3.1 To respond to enquiries
We use your contact details and enquiry information to respond to your questions, provide information about our services and discuss your project.
Lawful basis: legitimate interests, or steps taken before entering into a contract.
3.2 To provide our design services
We use your project information, contact details, communications and design brief to provide bathroom design services, prepare design concepts, create drawings, produce visualisations, compile product schedules and deliver related design documentation.
Lawful basis: performance of a contract.
3.3 To manage orders, payments and accounts
We use order, billing and payment information to process purchases, issue invoices, manage payments, maintain records and deal with refunds, cancellations or service queries.
Lawful basis: performance of a contract and legal obligation.
3.4 To provide the contractor match service
Where you request or agree to a contractor introduction, we may use your contact details and project information to identify and introduce you to an independent installer who may be suitable for your project.
Lawful basis: performance of a contract or legitimate interests.
3.5 To communicate with you about your project
We use your personal information to arrange consultations, request further details, send design documents, obtain approvals, discuss changes and provide customer support.
Lawful basis: performance of a contract.
3.6 To improve our services and website
We may use website usage information, customer feedback and project information to improve our services, website, processes, customer experience and marketing.
Lawful basis: legitimate interests.
3.7 To send marketing communications
Where permitted, we may send you updates, offers, design inspiration, newsletters or information about our services. You can unsubscribe at any time.
Lawful basis: consent or legitimate interests, depending on the type of marketing and how we obtained your details.
3.8 To protect our business and legal rights
We may use personal information to keep records, manage disputes, enforce our terms, prevent fraud, obtain professional advice and comply with legal or regulatory obligations.
Lawful basis: legal obligation and legitimate interests.
4. Contractor introductions and independent installers
As part of our contractor match service, we may introduce you to an independent installer or contractor. If we make an introduction, we may share your name, contact details, project address, design brief, design documents, photographs, measurements, timetable, budget information and other relevant project information with the contractor.
The contractor will use your personal information for their own purposes, such as deciding whether to quote, preparing a quote, contacting you, arranging a survey, agreeing a scope of works or carrying out installation services. The contractor will normally be an independent data controller in relation to their own use of your personal information.
You should review the contractor’s own privacy information before entering into any agreement with them.
5. Who we share personal information with
We may share your personal information with:
independent installers or contractors, where you request or agree to a contractor introduction;
suppliers, where needed for product advice, quotations, orders, delivery queries or project coordination;
payment processors, accounting platforms and banks;
website hosting, IT, email, CRM, booking and cloud storage providers;
analytics, advertising and marketing service providers;
professional advisers, including accountants, insurers and legal advisers;
regulators, public authorities, courts or law enforcement bodies where required by law;
prospective buyers, advisers or parties involved in a business sale, merger or restructuring.
We only share personal information where we have a lawful reason to do so.
6. International transfers
Some of our service providers may process personal information outside the United Kingdom. Where this happens, we will take steps designed to ensure your personal information is protected in accordance with applicable data protection laws. This may include using appropriate contractual safeguards.
7. How long we keep personal information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
As a general guide:
enquiry information may be kept for up to 2 years after your last contact with us;
project and design records may be kept for up to 7 years after completion of the service;
accounting, invoice and payment records may be kept for at least 6 years for tax and business record purposes;
marketing preferences may be kept until you unsubscribe or ask us to delete them;
website analytics information may be kept for the period set by the relevant analytics provider or cookie settings.
We may keep information for longer where required for legal, regulatory, insurance, accounting, dispute resolution or legitimate business reasons.
8. How we protect personal information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. These measures may include access controls, password protection, secure systems, staff training, backups and use of reputable service providers.
However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
9. Your rights
Under data protection law, you may have the right to:
access the personal information we hold about you;
ask us to correct inaccurate or incomplete information;
ask us to delete your personal information;
ask us to restrict how we use your personal information;
object to certain uses of your personal information;
ask for a copy of your personal information in a portable format;
withdraw consent where we rely on consent;
complain to the Information Commissioner’s Office.
Some rights only apply in certain circumstances.
To exercise your rights, please contact us at info@ferren.co.uk.
10. Marketing communications
You can ask us to stop sending marketing communications at any time by clicking the unsubscribe link in our emails or contacting us at info@ferren.co.uk.
Even if you opt out of marketing, we may still send you service-related communications, such as messages about your enquiry, order, consultation, design service, payment, legal notices or contractor introduction.
11. Cookies and website tracking
Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve performance and support marketing.
Some cookies are necessary for the website to function. Others, such as analytics or advertising cookies, may only be used where permitted by law and, where required, with your consent.
You can manage cookies through your browser settings and, where available, through our website cookie banner or cookie settings tool.
For more information, please see our separate Cookie Policy, if available.
12. Third-party websites and platforms
Our website may contain links to third-party websites, social media platforms, payment providers, booking tools or contractor websites. We are not responsible for the privacy practices, content or security of those third parties. You should review their privacy policies before providing personal information to them.
13. Children’s privacy
Our services are intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will be published on our website with the effective date shown at the top.
15. Contact us
If you have any questions about this Privacy Policy or how we use your personal information, please contact:
Ferren Ltd
Trading as Ferren Bathrooms
Email: info@ferren.co.uk
Website: www.ferrenbathrooms.co.uk
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection matters. You can contact the ICO via its website at www.ico.org.uk.
